Callagy Law’s quote of the day is a daily post to help all of our readers and followers get the motivation they need to get through the day, week, and month. You can see more on the Callagy Law blog page here.
Callagy Law’s quote of the day is a daily post to help all of our readers and followers get the motivation they need to get through the day, week, and month
Callagy Law’s quote of the day is a daily post to help all of our readers and followers get the motivation they need to get through the day, week, and month. You can see more on the Callagy Law blog page here.
Marketing is essential to any business. Most areas of your business depend on successful marketing. But what exactly is marketing? Marketing is a broad term that covers areas such as:
Going crazy yet?
Marketing is a means of getting the “word out,” about the product of service you are offering. Without it, no one would know about what it is you are doing. Without marketing, your business may in fact have the best product and/or service, but no one would know about it.
Getting Word Out
For a business to succeed, the product or service it provides must be known to potential buyers. Unless your brand is already known in your community, you must use marketing strategies to create brand awareness. Without marketing, your potential customers won’t even know you exist. Using marketing allows for your company to be “discovered.”
More $$$
Once your business gets on the radar of your potential clients, your chances of them making a purchase significantly increases. This leads to happy customers referring your business to others, and the word begins to spread like wildfire. Without having the proper marketing strategies in places, these sales probably would not have happened otherwise.
The Face of Your Company and Your Reputation
The success of a company often rests on a good reputation. Marketing creates a sense of brand recognition and brand awareness. As you experience business growth, your reputation grown, and your business expands. The reputation of your company is created through effective communication.
Consider This…
Even though marketing is extremely important for a business to prosper, there are associated costs with any marketing effort. Make sure you set a clear budget and consider any and all costs of your marketing. I personally like to create a plan for each campaign. Then put the campaign budget into my overall YTD budget to see where my numbers are. You will want to make sure your marketing efforts are working; calculate your ROI. How much money are you spending to how much revenue are you getting in return?
Hope this info is helpful! Please reach out to me with any questions.
-Alissa
aimperatore@callagylaw.com
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We are wishing everyone a happy and safe Memorial Day. Please remember what this holiday is all about. On behalf of everyone here at Callagy Law, “Thank you.”
Please enjoy Callagy Law’s Quote of the Day! #callagylaw #callagyquotes #callagyspeaks. For more quotes like this, please visit this Callagy Law page daily.
Please enjoy Callagy Law’s Quote of the Day! #callagylaw #callagyquotes #callagyspeaks. For more quotes like this, please visit this Callagy Law page daily.
I am a former Game of Thrones-book reader who is now solely a Game-of-Thrones-TV show watcher. I tried to keep up with the reading of each 700+ plus page book prior to each new season airing and eventually, I just stopped. I guess I gave up.
But, I’ve found that no longer attempt to keep up with the reading, I’ve enjoyed the TV show so much more. I have to give credit to the show for being the best on-screen book adaptation, both visually and with the characters. However, now I can enjoy each scene as it unfolds, instead of anticipating what will come based on what I read or being disappointed that the story strayed from the original in the books. I don’t have to spend time wondering if changes to the stories and characters of the books were for the purpose of better storytelling or just for better “TV.” Most importantly, I get to be surprised when main characters are killed off or others are taken far off as assumed path. The greatest example of this for me was the Red Wedding – which would not have been at all shocking to me if I had finished the books. Bottom line, I can easily find three hours on a Sunday to binge-watch Game of Thrones, but don’t try as hard to find the time to read the books. The bright side of enjoying the TV show more as a result is some comfort to my failed dedication to becoming a more avid reader.
Please enjoy Callagy Law’s Quote of the Day! #callagylaw #callagyquotes #callagyspeaks. For more quotes like this, please visit this Callagy Law page daily.
| Please enjoy Callagy Law’s Quote of the Day! #callagylaw #callagyquotes #callagyspeaks |
| For more quotes like this, please visit this Callagy Law page daily. |
| Please enjoy Callagy Law’s Quote of the Day! #callagylaw #callagyquotes #callagyspeaks |
| For more quotes like this, please visit this Callagy Law page daily. |
| Please enjoy Callagy Law’s Quote of the Day! #callagylaw #callagyquotes #callagyspeaks |
| For more quotes like this, please visit this Callagy Law page daily. |
As a research project at Stanford University, Brin and Page created a search engine that listed results according to the popularity of the pages, after concluding that the most popular result would often be the most useful. They called the search engine Google after the mathematical term “googol,” which is a 1 followed by 100 zeros, to reflect their mission to organize the immense amount of information available on the Web.
After raising $1 million from family, friends and other investors, the pair launched the company in 1998. Headquartered in the heart of California’s Silicon Valley, Google held its initial public offering in August 2004, making Brin and Page billionaires. Google has since become the world’s most popular search engine, receiving an average of 5.9 billion searches per day in 2013.
Full Story Here
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WHO:
Only certain people can contest a Will in the State of New Jersey. To do so, you Will have to be one of those certain people or groups who have what is called “standing”. Generally speaking, standing or locus standi means you must be a party who has a direct interest in the action and can show you Will sustain a direct injury or harm related to the action. So who has standing to contest a Will in New Jersey?
The first class of people or groups who may have standing to contest a Will include those who would have had an interest in the estate if there was no Will, otherwise known as an heir at law. For example, a child who would be entitled to a share of the deceased if there was no Will, would have standing to contest a Will if the Will that exists does not include the child. This is not to say that such a ‘disinherited child’ is automatically entitled to a share of the estate, but simply that they are in the group of people who would otherwise have standing to contest a Will.
Furthermore, anyone named in a prior Will would also have standing to challenge a Will if the Will entered into probate eliminates or even reduces the share afforded to that person or group in prior Will. Again, this is not to suggest that one named in a prior Will would be successful, but being named in a prior Will does confer standing to challenge a Will.
It is not just a “person” who might have standing to challenge a Will but even groups or corporations who can challenge a Will. So if a later Will reduces a charitable donation left in earlier Will, the charity will be deemed to have standing to contest a Will.
WHAT:
Under New Jersey law, there are essentially two basis upon which the validity of a Will can be contested. The first basis is to allege that the decedent lacked the Testamentary Capacity to have executed the Will that is being presented for probate. In other words, the Testator was not of sound mind when they executed the Will. This is often a difficult and very expensive allegation to prove as the Testamentary Capacity to execute a Will does not legally require much to prove but conversely, requires a substantial amount of medical evidence to disprove.
The second basis to contest the validity of a Will is premised on an allegation of Undue Influence on the Testator during the crafting of the Will by another who has a confidential relationship with the Testator. Here, the challenger will have to prove that the Testator was so unduly influenced by another person to the point that the Will ultimately reflected the wishes not of the Testator, but rather, the wishes of the Influencer. This basis will also require a showing that the Testator had a confidential relationship with the person.
WHERE:
In the State of New Jersey, the Surrogate’s Office is the office responsible for the administration of an estate, including admitting a will to probate and granting letters of administration to an appropriate person to carry out the duties of the decedent. Typically, Wills are entered into probate by the Surrogate’s Office in the County in the decedent lived. This is not always the case however, as a Will can also be filed in the County where the decedent owned property.
Will contests, usually filed as a Caveat to the Will, will halt the probate of a Will and will generally also start by being filed in the Surrogates Court of the County where the Will was filed for probate. Once the Caveat is filed, the contest to the Will be moved to Superior Court.
WHEN:
The first step in a Will contest is to block the Will from being probated. In New Jersey, Wills cannot be entered into probate until 10 days after the death of the decedent. This window of time guarantees anyone with standing at least ten days to file a Will contest before the Will is probated.
In the event, a caveat is not blocked in time at the Surrogates office, or in the correct County, New Jersey still affords a four month window to New Jersey residents and a six month window to out of state residents, after the Will has been entered into probate to go directly to the Superior Court to file to a motion to contest a Will.
HOW:
As stated above, if you believe you are a person who has standing and you wish to contest a Will, you should go directly to the Surrogates Office in the County or Counties in which you think the Will be filed for probate and file a Caveat as soon as the possible after the death of the Testator.
A Caveat is simply a document that when filed prevents the Will from being entered into Probate. This will start the process.
Once the Caveat is filed, the matter then be moved from the Surrogates Court to Superior Court where the challenge to the validity of the Will be heard.
The Caveat must be filed in the County where the Will is going to be probated, however, if you wish to contest a Will, you can file the Caveat in as many Counties as necessary to make sure you are filed in the County where the Will be filed for probate.
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We previously published the story behind the selection of a lion as the dominant image among several in the corporate identity, or “logo” of Callagy Law, and committed to providing the logo’s full back story (see part one here) by addressing the remaining elements of the firm’s identity, for each plays a part in representing what is a very different kind of law firm.
The lion, symbolic of pride, power, courage and strength, continues to serve as the supremely confident central figure that emulates well the Callagy Law belief that all things are possible. Supported by a foundational banner, the head of the lion is encased in three noteworthy elements: a wreath, circle, and crown. Thus the lion is by no means alone in communicating to prospective clients the sum total of all qualities and intentions that Callagy Law represents.
The wreath is emblematic of life, growth, and victory, while the circle has long been used to denote such qualities as unity, completion, and everlasting love. Both the wreath and circle can rightly be said to embody the relationship that the firm seeks to cultivate with each of the clients who turn to Callagy Law for help, fairness, and justice.
The nine stars on the banner, just like the nine players who comprise a baseball team – a passion of Sean Callagy’s – represent the indispensable value of all on the Callagy Law team to a winning enterprise.
While the final element, the crown, has been commonly associated with royalty its relevance to Callagy Law’s corporate identity can be found in the word, “honor,” as monarchs were expected to conduct themselves, and represent their countrymen, according to the highest moral code for the betterment of all.
The interplay of all these elements give rise to our motto: Caring, Urgency, Aggression. In conjunction with the identity’s debut, Sean R. Callagy said, “We are a law firm of over one hundred dedicated people who want our clients to know, from the first moment of contact, that we will represent them with trustworthy excellence, tremendous faith in them and what we can achieve together, and at all times, integrity. We believe we have captured that message in this new identity, which we are both proud and humbled to present.”
With offices in New Jersey and Arizona, Callagy Law can be contacted at 201-261-1700, or visited at Mack-Cali Centre II, 650 From Road, Suite 565, Paramus, NJ 07652. For additional information, go to www.callagylaw.com.
The Corporate Identity: A Law Firm’s Story
In Romeo and Juliet, William Shakespeare famously penned, “What’s in a name? That which we call a rose, by any other word would smell as sweet.” It would seem that our perceptions can in fact be overly influenced by the names we assign to people, places, products, and even corporate entities, without giving a full measure of consideration to the true essence and characteristics of those things. Clearly, Romeo – by that or any other name – was dear to the heart of Juliet because of who and what he was.
That said, when in July, 2013, the Law Offices of Sean R. Callagy, LLC changed its name to simply Callagy Law, the change was more than cosmetic. It was, in fact, a statement intended to call attention to what is a very different kind of law firm, and coinciding with that change came a dedication to establishing a corporate identity that also embodies those distinctions.
While effective “branding” has become in modern America a means of raising the consciousness of a company’s targeted marketplace, it is best achieved when it communicates its core values and competencies, personality, mission, and culture in an honest, relevant, and impactful manner. And because the logo of a company resides at the very center of its corporate identity, Callagy Law simultaneously unveiled its new logo and is in the process of launching its new website to underscore what sets it apart among New Jersey law firms.
When looking to develop its corporate identity in a visual representation, the challenge was to isolate a concept for a logo to which Callagy Law’s employees and clients could readily relate. Is the logo per se of importance? To the extent that it succeeds in its mission, yes, though logos do not win law suits, do not visit retribution on wrongdoers, and cannot calm the anxieties with which clients typically arrive at the firm. People do. And here is where Callagy Law, its people, and its corporate identity synergize in ways that unashamedly say, “We are different, and that difference does matter.”
The Callagy Law logo is, intentionally, one that incorporates a very significant amount of symbolism in its attempt to embody all of the characteristics and qualities that the firm’s clients value so highly, and future articles will address each of those symbols. However, there can be no question that most prominent of all is the head of a lion, perhaps raising the question, “What does a lion have in common with a law firm?” Consider, then, that the question cannot be answered apart from its natural predecessor, “For what attributes is the lion known, whether symbolically or otherwise?”
What is commonly known, or at least commonly perceived, is that the lion – the “King of Beasts” or “King of the Jungle” – has no natural predators and therefore, knows no fear. Without conscious awareness of concepts like confidence, pride, courage, power, or strength the lion nevertheless embodies all of those qualities. And while it is a supremely effective killing machine when it needs to be, it takes no more than it needs and in fact is widely and positively depicted in popular culture as a creature that appears strong, but gentle at the same time.
Thus, it should perhaps come as no surprise that a law firm, whose very work requires that it confront a variety of contentious, ill-intended and often evil adversarial forces on a daily basis, and which has a responsibility to its clients to emerge a victor would select as the symbolic centerpiece to its identity the one creature that, were we to choose any such animal to defend us against others, would give us the best chance of survival. The lion is Callagy Law, and Callagy Law is the lion.
What carries this identity from the realms of presumption and wishful thinking to a comparison far more legitimate is, of course, results, for if one doesn’t live it, one cannot profess to be it. When prospective clients inquire as to whether and how the actual Callagy Law experience relates to their own hopes, needs, and expectations, as they are encouraged to do, those clients quickly learn that they have arrived at a place that has separated itself from the detached, self-important and self-serving caricature of law firms that has given rise to that unique body of contemporary comedy known collectively as “lawyer jokes.” But the law firm of a lion takes no more than it needs. It fears nothing. It believes that all things are possible, for it has no reason to believe otherwise. It is tenacious in its pursuits, chillingly effective in its mission, and fiercely loyal to those it protects. In ancient tradition, lions were believed to sleep with their eyes open. Egyptians saw them as representing the powerful heat from the sun. They are the worst enemy one can make, and the strongest defender that one could hope for. Learn more about Callagy Law logo here, in Part II.
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Callagy Law’s Successful Entrepreneur of the Day:
Here at Callagy Law, we love to hear success stories from entrepreneurs around the world. They all have things in common. Below you will find a list of things Sir Richard Branson does to be successful.
A fun, simple and effective way to improve the quality of your life.
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The investor and owner of the Dallas Mavericks tells Business Insider the best advice he ever got was: “Do the work. Out-work. Out-think. Out-sell your expectations. There are no shortcuts.” The advice came from his father, who did upholstery on cars, when Cuban was in high school. “He was always very encouraging but also realistic,” Cuban says of his dad.
Success is doing what you want, when you want, where you want, with whom you want, as much as you want!
John Turcott from Callagy Law! Good story!
Full Story: http://ow.ly/MtOvq
