Marketing 101

Marketing is essential to any business. Most areas of your business depend on successful marketing. But what exactly is marketing? Marketing is a broad term that covers areas such as:

• Advertising


• Public Relations


• Promotions


• Sales


• Social Media


• Search Engine Marketing


• Search Engine Optimization (SEO)


• Blogging


• Customer Relations


• Community outreach


• Web Design


• Graphic Design


• Branding

Going crazy yet?

Marketing is a means of getting the “word out,” about the product of service you are offering. Without it, no one would know about what it is you are doing. Without marketing, your business may in fact have the best product and/or service, but no one would know about it.

 

Getting Word Out

For a business to succeed, the product or service it provides must be known to potential buyers. Unless your brand is already known in your community, you must use marketing strategies to create brand awareness. Without marketing, your potential customers won’t even know you exist. Using marketing allows for your company to be “discovered.”

 

More $$$

Once your business gets on the radar of your potential clients, your chances of them making a purchase significantly increases. This leads to happy customers referring your business to others, and the word begins to spread like wildfire. Without having the proper marketing strategies in places, these sales probably would not have happened otherwise.

The Face of Your Company and Your Reputation

The success of a company often rests on a good reputation. Marketing creates a sense of brand recognition and brand awareness. As you experience business growth, your reputation grown, and your business expands. The reputation of your company is created through effective communication.

 

Consider This…

Even though marketing is extremely important for a business to prosper, there are associated costs with any marketing effort. Make sure you set a clear budget and consider any and all costs of your marketing. I personally like to create a plan for each campaign. Then put the campaign budget into my overall YTD budget to see where my numbers are. You will want to make sure your marketing efforts are working; calculate your ROI. How much money are you spending to how much revenue are you getting in return?

Hope this info is helpful! Please reach out to me with any questions.

-Alissa

aimperatore@callagylaw.com

Marketing 101 #Advertising, #Marketing, #Socialmedia, #Strategy