Overwhelmed By Social Media?

If you are new to social media you may be asking yourself, “Where the heck do I start?!” I have a ton of experience in managing social media and I event ask myself this question from time to time. I wanted to outline a few helpful tips for folks that may just be getting into the groove of using social media – so here they are!

 

Find Out the Social Networks That Work Best For You

With hundreds upon hundreds of social media sites out there, it is easy to get confused and overwhelmed. My best advice for people would be, “Go where your potential clients are.” Depending on your industry, you may find a site like LinkedIn works best for you (usually for networking, bankers, lawyers, realtors, or anyone else in the professional services industry will find this the most useful). If you’re a brand selling something like, let’s say, a gym membership to a new facility, Facebook is a really great way to attract new leads (by way of Facebook Advertising; an effective, but innovative way to reach out to your audience). Be sure to post with links from your website. See where your referral traffic is coming from (by using Google Analytics).

 

Plan Plan Plan!

Have a plan in mind. How many times do you plan on posting? What do you plan on posting about? Do test posts for about a month and see when you’re getting the most engagement on your posts (i.e. likes, shares, follows, re-tweets, comments, etc).

Determine what your goals are for using social media. Perhaps it is to get more clients, sell more products, increase your likes and follows. Determine what your goals are and the steps you’ll need to take to achieve them.

Do you have a budget set aside for advertising? As I mentioned previously, Facebook advertising is highly effective. When I started at Callagy Law about a year ago, we had about 500 likes. By promoting our pages and using the Facebook Ads platform we are at 6269 likes on our Facebook page as of today. It works and I would highly recommend it.

We all know, planning takes time. If you’re just starting out, you may not get this right the first time. You’ll need to plan, test and retest your methods to see what works best for your industry and company. Make sure you stay focus and outline a plan or several plans in order to achieve your social media goals.

 

Automate Some of Your Posts

To deter you from having to log in to 10 different social media platforms to post 10 different pieces of content, use a social media management platform like Hootsuite. There are others our there, Hootsuite just happens to be my personal preference. You can bulk upload posts (I usually do them for 2 weeks at a time) so you have a constant stream of content pushing out to your designated connected social networks within Hootsuite. There are different plans depending on your needs. The FREE plan is great if you’re just starting out and only have a few social networks. The PRO plan is the one I prefer – it’s $10 a month and you can add various social networks (I have about 30 or so on mine). There is also an Enterprise level plan if you’re a larger organization and have multiple tasks and users on one platform (ideal for larger companies that have social media teams).

Hootsuite also allows you to monitor other social networks simultaneously which allow you to respond in a timely manner to customers without having to log into each social network individually. This will save you lots of time!

If you have a WordPress website, there is also an auto-scheduler/poster called NextScripts. It allows you to post to various blogs and social media sites with the click of the PUBLISH button! This is another great way to get referral traffic from social media to your website. There is a similar product called Jetpack, but I prefer NextScripts because it allows you to post to several more sites that Jetpack does not offer at this time.

 

These are just a few helpful tips when jumping into social media. You’ll find what works best for you and your brand after a few months. With all aspects of digital marketing, these things are always changing and evolving. Keep yourself educated and don’t be afraid to ask for help!

 

Alissa Imperatore

Director of Marketing for Callagy Law

Overwhelmed By Social Media? #Facebook, #GoogleAnalytics, #Hootsuite, #Plan, #SocialMedia, #Twitter

Traders bet on Twitter near-term gains as takeover chatter persists

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By Saqib Iqbal Ahmed

NEW YORK (Reuters) – Dick Costolo’s decision to step down as Twitter Inc’s chief executive last week failed to stem the weeks-long slide in the company’s shares, but options traders appear to be betting on a near-term rebound.

The stock has shed more than a third of its value since Twitter reported first-quarter results in April. It edged up 6 cents to $34.62 on Thursday, after touching a year-low of $33.51 on Tuesday.

On June 11, Costolo said he would resign as CEO under pressure from investors frustrated by the microblogging company’s slow growth, but the move failed to prop up Twitter’s shares.

Options traders seem to be focusing on the near-term and may be looking for something like a takeover bid to make the stock jump, strategists said.

“It seems that everyone and their uncle is betting that Twitter will be bought by another firm,” said Steven Place, founder of options analytics firm investingwithoptions.com in Destin, Florida.

Since May, open interest in calls, usually used for bets on the shares rising, has swelled at a faster pace than the open interest in puts. For every open put contract, 1.7 calls are open, the most bullish for this ratio since early March.

Traders have bid up near-dated options, with the demand for upside reflected in options skew – the difference between expectations for volatility priced into puts versus calls.

Normally, puts tend to have a higher premium relative to calls, because people are willing to pay more to protect against risk of losses. For Twitter, calls have become more expensive than puts.

“The upside skew in Twitter most likely reflects the possibility of an upside event between now and July expiration,” Place said.

That might not necessarily mean that traders are bullish on the stock, but it does suggest investors want to own upside calls in case of a takeover, said Pravit Chintawongvanich, derivatives strategist at Macro Risk Advisors in New York.

Twitter’s second-quarter results, due toward the end of July, could be another reason for near-dated options to be bid, Chintawongvanich said. The stock is usually volatile after reporting results, with average one-day moves of 15 percent.

That co-founder Jack Dorsey is taking over from Costolo only on an interim basis has left some analysts wondering if it is a signal for a potential acquisition of the company.

Twitter has denied that it is in talks to be acquired.

(Reporting by Saqib Iqbal Ahmed; Editing by Richard Chang)

 

Traders bet on Twitter near-term gains as takeover chatter persists #Ceo, #Investors, #SocialMedia, #Trends, #Twitter

Be Clear: The Do"s and Don’ts of Social Media if You"re an Attorney | Callagy Law

• Be clear as to who you are and why you are contacting the person.

The New Jersey Disciplinary Rules of Professional Conduct apply to communication via social media, therefore it is important to remember them when using sites like Facebook and LinkedIn RPC 7.1 states that “[a] lawyer shall not make false or misleading communications about the lawyer, the lawyer’s services, or any matter in which the lawyer has or seeks a professional involvement.” A good way to avoid misleading information is to be very clear as to who you are and why you are writing the message.

 

• Do not be careless with casual advice

This is important not only to make sure that you’re not being irresponsible with the advice given, but also because an implied client-attorney relationship may form. An attorney should be clear in his or her communication with prospective clients regarding the nature of their relationship.

 

• Do not disclose privileged or confidential information

Barring client permission, attorneys are not allowed to reveal privileged or confidential information. Although this is a rule that almost every attorney takes to heart, technological advancements have made it easier to inadvertently reveal information. For example, the metadata in a picture can reveal the time and location from where the picture was taken. Although not all attorneys are tech savvy, they will be required to know the consequences of the media they use to communicate.

 

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Be Clear: The Do"s and Don’ts of Social Media if You"re an Attorney | Callagy Law #Callagylaw, #Facebook, #Linkedin, #Socialmedia, #Twitter